"Relationship marketing"@en . "Point de vente"@fr . "Sarah" . "Assemblage theory"@en . <0000-0001-9292-5497> . "Orientation relationnelle"@fr . <183363531> . "B\u00E9n\u00E9fices relationnels"@fr . "Point of sale"@en . "Smart home"@en . . "Consumer"@en . "Internet des Objets"@fr . "Relational benefits"@en . "Action"@fr . "Storytelling"@en . "Perceived value"@en . "Opportunities"@en . "In-store actions"@en . "Sarah Mussol" . "Smart objects"@en . "Bien-\u00EAtre"@fr . . "Internet of Things"@en . "Legitimacy"@en . "Millennials"@en . "Objets Connect\u00E9s"@fr . "IoT"@fr . "Well-being"@en . "Manufacturers\u2019 brands"@en . "Connected Objects"@en . "Marketing relationnel"@fr . "Customer relationship"@en . "Fast moving consumer goods"@en . "Assemblage"@en . "Agencement"@fr . "d382b6a83dec5a2af4d2a7762dfbc9b4" . "Brand expression"@en . "Mussol" . "Grande consommation"@fr . "Appartement Intelligent"@fr . "Orchestration"@fr . .