"Marque"@fr . "Store-level scanner data"@en . "Bayle-Tourtoulou" . "Marketing metrics"@en . "Lin\u00E9aire"@fr . "Anne-Sophie Bayle-Tourtoulou" . "Anne-Sophie" . "bbc8fd6a75e507971313c6d14f9b483b" . "Retailing"@en . "Assortiment"@en . "Apport"@en . . "Concurrence"@fr . "Valeur de marque"@fr . "Promotion"@fr . "\u00C9lasticit\u00E9"@fr . "Assortment"@en . . "Analyse transversale"@fr . "Prix"@fr . "Out-of-stock events"@en . "Mod\u00E8les de part de march\u00E9"@fr . "Category management"@en .