"Causal Inference"@en . . "Digital Advertising"@en . . "Christophe" . "Individual Treatment Effect"@en . "Supervised learning"@en . "CCS CONCEPTS \u2022 General and reference \u2192 Evaluation"@en . "KEYWORDS Uplift Prediction"@en . . "\u2022 Computing method- ologies \u2192 Machine learning"@en . . "Christophe Renaudin" . "e64d38416beacc257c9102905cde5fba" . "Renaudin" .